Checkers & Rally’s CEO Rick Silva revealed his secret identity in the middle of an Undercover Boss episode after a manager threatened to beat an employee for not working hard enough.
The CEO of Checkers & Rally’s drive-through hamburger restaurants appeared on the show, which is meant to allow CEOs to stay ‘undercover’ while working in the trenches of their own companies. Silva, whose identity was hidden from employees, revealed himself after being horrified by the abusive tone of one of his managers in Homestead.
Silva immediately shut down the restaurant for the night to the astonishment of the employees and manager, known in the show as ‘Stevens’.
Stevens, working alongside an employee named Todd at the fry station, yelled at Todd to stop talking and cook the meat. A one point, Stevens actually threatened to take Todd outside and beat him for not working hard enough.
The manager defended himself saying “If I don’t scream at them, they don’t listen to me.”
When Silva questioned Todd as to why he took such abuse, he said that he had to keep his job so he could support his mother and he worried that if he stood up for himself, he would be fired.
Kudos to Silva for taking Stevens outside to say, ‘I have been in the restaurant business for over 20 years. And I’ve been in the fast food business for over 20 years. I’m CEO for this company.’
Silva manages one of the largest fast food chains in the country with more than 800 stores in 28 states.
Silva reopened the restaurant the following morning with a new manager and sent the offending manager for training.